Successfully tested on businesses of various sizes, verticals and geographies.
Just apply the correct mix of the ingredients below.
Strategy and brutal prioritization: Plan it, execute it. Depending on the company stage and available resources, prioritization will be either less or more brutal.
Market research: It can be as basic as a Google search, but take advantage of what information is already out there.
Team building: Building teams large and small that are efficient, committed, loyal and obsessed with winning.
Product marketing: From messaging houses to pricing, from EA to GA and sales enablement.
Inbound marketing super-engine: Find your audience, attract it, keep it captivated, convert it and/or hand over to sales. Manage cost.
Account-based marketing: If you know who your target audience is, customize your programs ruthlessly.
Content strategy: Themes, formats, channels and placements.
Web & online presence: Be present, be found, be relevant.
Social, earned media, influencer programs: Optimize for wins while preserving marketing budget.
Advertising, digital & paid marketing: From print, digital, TV, and product placements to sponsorships and brand partnerships.
Relationship building: Customers, media, analysts.
Brand development: Corporate values, employer brand, internal communications.
Creative: Never underestimate the importance of your look and feel, and consistency across the channels. Stand out. Check out our designs.
Events: Your own and sponsored. Conferences and speaking opportunities. Creative exhibition spaces.
Marketing operations: Test, analyze and report. Repeat. It's all about incremental wins.
How it works
We love talking to startups. Take advantage of free advice.
1. Email to set up a meeting.
2. Jump on a call/Skype/Hangout and brief us on your challenges - FREE!
3. We review your current brand & marketing - FREE!
4. We supply you with a shortlist of ideas - FREE!
5. You pick and choose from the shortlist.
6. We flesh out your picks and deliver an hourly estimate - FREE!
7. You select your project scope and hours. One-off or monthly.
8. We agree on the delivery dates and payment terms.
Need to manage your expenses closely, but still need work done?
Not every startup founder has an experienced
marketing friend they can just ping with:
Can you....please, will owe you...
That's why we offer a selection of microprojects
for which we charge in 15-minute increments.
Each 15-minute block is $50 and VENMOed
Email us with what you need, and we'll let you
know if it qualifies as a microproject.